A campaign to advertise the Cash Pop Doubler promotion in South Carolina.
Point of Purchase
 
          
          
        
       
          
          
        
       
          
          
        
       
          
          
        
      I thought of the idea to customize elements to fit one of South Carolina’s 3 regions (Coastal, Midlands, Upstate) using specific imagery that was edited in order to further connect with the audiences regionally.
 
          
        
          
          
        
       
          
        
          
          
        
       
          
        
          
          
        
       
          
        
          
          
        
       
          
        
          
          
        
       
          
        
          
          
        
      Promotional T-Shirt
 
          
        
          
          
        
       
          
        
          
          
        
      Out of Home
 
          
        
          
          
        
       
          
        
          
          
        
      Digital
 
          
        
          
          
        
       
          
        
          
          
        
      