An activation campaign for the South Carolina Education Lottery’s Rewards Program.
10%
increase in new accounts since campaign launch
89,000+
monthly active users
3,500,000+
tickets scanned monthly
Point of Purchase
 
          
        
          
          
        
       
          
        
          
          
        
       
          
        
          
          
        
       
          
        
          
          
        
       
          
        
          
          
        
       
          
        
          
          
        
       
          
        
          
          
        
      Out of Home
 
          
        
          
          
        
       
          
        
          
          
        
      Broadcast
Broadcast Frames
 
          
        
          
          
        
       
          
        
          
          
        
      Website & Application
 
          
        
          
          
        
       
          
        
          
          
        
      Social
 
          
        
          
          
        
      Buckslip
 
          
        
          
          
        
      Environmental
 
          
        
          
          
        
       
          
        
          
          
        
       
                         
            
              
            
            
          
              