The launch of the South Carolina Education Lottery’s Rewards Program created a new way for players to engage beyond the ticket. Designed to incentivize ongoing participation through points, prizes, and exclusive experiences, the program expanded the brand’s relationship with its audience and aimed to influence customer spend. Its rollout was supported by a unified campaign across digital platforms, promotional materials, and in-retail touchpoints.

Collaborators: Mad Monkey (Production/Edit); Chernoff Newman (Production/Creative Direction)