Pigeon Forge has been one of my favorite vacation destinations for a while now. I have been a few times (as many raised in the South East tend to) and it has always struck me as a town with a really rich culture. Despite that, I have noticed recently that the city’s brand is lacking, to say the least. This conceptual re-brand aims to make the brand of the city of Pigeon Forge into the enchanting natural and historical getaway that people have come to know it as.

You can view the new style guide I have created for the city below, and some of the deliverables I have created for their brand are beneath that.